SAN FRANCISCO (KRON) — In California, we’re witnessing the delivery of a brand new business because the legalization of leisure marijuana rolls out, and some trailblazing entrepreneurs are already constructing their empires.
On Friday, as part of our in-depth collection of stories on the hashish business, KRON4 profiles one younger Bay Space resident who’s already a marijuana mogul.
“Style so good I can’t cross it,” Gilbert Milam Jr raps in one among his music movies. “Once I die, I’m smoke my ashes…”
He’s a rapper who raps concerning the weed recreation. In any other case often known as Berner, Milam doesn’t simply rhyme about reefer, he’s a self-described marijuana activist and model ambassador.
“Somebody to take it and develop it….” Berner stated.
And he’s not speaking about rising the pot crops themselves, however moderately rising a marijuana way of life model.
It’s centered round a specific pressure of weed with a tasty identify developed by his pals referred to as Woman Scout cookies.
“He was like, ‘Bro that is the one.’ It tastes identical to Skinny Mint cookies and we tasted it and it was identical to wow, fact be advised. It did,“ Berner stated.
Berner then turned a few of his different rapper buddies like Wiz Khalifa onto the pressure.
“I introduced it to lots of people to attempt, Wiz, the Rick Rosses, the Currencies, Alchemist, lots of people which have affect,” Berner stated.
And it blew up.
“Now, it’s one of many largest strains worldwide….,” Berner stated. It’s popping, for positive”
Berner has the unique Cookies emblem tattooed on his joint smoking hand.
“So once I smoke, individuals can see it, know what time it’s,” Berner stated.
He wears a bling-studded letter C round his neck, and on this video, Berner poses with followers in entrance of that very same C emblem inside his streetwear clothes retailer.
And whereas that is Haight Road and never Sesame Road, C is for Cookies, the cabinets are lined with T-shirts, hats, and key chains with the Cookies emblem.
Additionally they promote pot-associated paraphernalia, together with odor-proof backpacks to hold what impressed the road.
This isn’t a small-time operation, with shops in San Francisco, Seattle, and shortly, New York.
The clothes line did $eight million in gross sales final yr.
“Freshest gear round,” Berner stated.
There’s a Cookies SF medical marijuana dispensary within the metropolis, and there are 5 different California cities the place sufferers can purchase cookies and cream, animal cookies, and different pot with appetizing names, like sherbet or…