Billboard campaign aims to connect deaf to religion


ZEELAND, Mich. (WOOD) — Of the 70 million deaf individuals on the planet, lower than two % know God, based on DOOR Worldwide.

“The printed phrase is unnecessary to them,”  stated board member Invoice McKendry. “In consequence they don’t know Jesus, they don’t know God and the Bible is unnecessary to them.”

That’s why the Zeeland-based mostly nonprofit is now launching a billboard and business marketing campaign in West Michigan.

Map exhibits the billboards situated throughout West Michigan.

The message may shock or confuse some, however it’s going to definitely make everybody assume.

“That’s the purpose of those billboards, is to actually sort of seize individuals’s consideration,” stated McKendry.

The group is hoping the billboard marketing campaign will get individuals to go to their web site to seek out solutions to their questions.

McKendry isn’t new to the difficulty of deafness. He grew up with mother and father and a sister who have been deaf, and now he has a deaf son.

Fluent in American Signal Language, McKendry is aware of signing doesn’t translate on to the spoken phrase. Ninety % of people who find themselves deaf are functionally illiterate.

“In consequence, you simply can’t hand out Bibles to that group like you’ll be able to different teams around the globe,” McKendry stated.

DOOR Worldwide has created a Bible people who find themselves deaf can perceive. It features a video, footage and signal language.

The group can also be testing its billboard and business marketing campaign in West Michigan to see if it will probably discover extra individuals to hitch their mission.

“Extra volunteers, extra individuals partaking, extra individuals eager to become involved whether or not that be by means of prayer, donations or volunteering,” McKendry stated. “No matter it’s, we simply need to see individuals get extra engaged within the situation.”



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