Barbie’s first hijab: Meet the new Ibtihaj Muhammad doll


For the primary time ever, Barbie will put on a hijab.

Mattel, which makes Barbie, introduced Monday that the newest doll in its “Shero” assortment might be modeled after Olympic fencer Ibtihaj Muhammad. In 2016, Muhammad turned the first American to compete within the video games whereas sporting a hijab.

“I’m proud to know that little women in all places can now play with a Barbie who chooses to put on hijab! This can be a childhood dream come true,” Muhammad stated in a tweet.

The information was introduced at Glamour’s Ladies of the Yr summit. The doll will go on sale in 2018.

Barbie has been working exhausting to make its assortment of dolls extra numerous in an effort to broaden the model’s attraction.

In its most up-to-date quarter, Mattel stated Barbie gross sales have been down 6% in comparison with final yr.

The Shero line, which launched in 2015, consists of dolls based mostly on outstanding ladies comparable to Olympic gymnast Gabby Douglas, mannequin Ashley Graham, ballerina Misty Copeland, director Ava DuVernay and actress Zendaya.

In 2016, Barbie rolled out tall, petite and curvy variations of the dolls.

The corporate adopted go well with with Ken dolls earlier this yr. Barbie’s boyfriend is now out there in three physique varieties and 7 pores and skin tones.

“Ibtihaj is an inspiration to numerous women who by no means noticed themselves represented, and by honoring her story, we hope this doll reminds them that they are often and do something,” Sejal Shah Miller, Barbie’s vice chairman of worldwide advertising, stated in a press release.



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